Gifts inspired by the classic story
Julia Donaldson’s much-loved children’s story continues to thrive, with over 13 million copies of The Gruffalo now sold worldwide. First published in 1999, the book has now been translated into more than 50 languages, its popularity forming the basis for extensive promotional programmes in bookshops year-round, fixtures in amusement parks, and even successful stage shows.
We have been working with this wonderful brand since 2011. Our Gruffalo children’s gift range embodies the sense of fun and adventure captured by the story, with Donaldson’s memorable protagonists taking centre stage. Our gifts include mugs with a Gruffalo plush toy, lunchboxes, toast stamps, breakfast sets and much more.
- 2,000 copies of the book are sold each week in the UK
- Spring 2017 saw the Gruffalo River Ride launch at Chessington World of Adventures
- The Gruffalo’s popular sequel, The Gruffalo’s Child, was staged at London's West End for Christmas 2017
- The Gruffalo was recently brought to life by a hugely popular augmented reality app coordinated by Forestry Commission England and Magic Light Pictures